Hootsuite
Social media management platform for scheduling, monitoring, and analyzing social content
Ventajas
- Comprehensive platform
- Strong team features
- Good enterprise capabilities
- Broad network support
- Social listening included
Desventajas
- Expensive for small teams
- Interface feels dated
- Publishing limits on lower tiers
- Better alternatives exist
Hootsuite: The Veteran That’s Showing Its Age
Hootsuite was the original social media management platform. But after years of competitors innovating, it’s no longer the automatic choice.
My Experience
I’ve moved most clients away from Hootsuite to Buffer or Sprout Social. The interface feels dated, pricing is steep, and competitors offer better experiences.
What Hootsuite Still Does Well
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Comprehensive Platform - Every feature you might need exists. Scheduling, monitoring, analytics, team management—it’s all there.
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Enterprise Scale - For large organizations managing dozens of accounts, Hootsuite’s permissions and workflows handle the complexity.
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Social Listening - Monitor brand mentions, industry keywords, and competitor activity across social channels.
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Network Coverage - Supports all major networks including TikTok, Pinterest, and YouTube.
Where Hootsuite Falls Short
The interface hasn’t modernized. Pricing is higher than competitors. Publishing limits on lower tiers are frustrating. Mobile apps lag behind.
Who Should Still Use Hootsuite
- Enterprise teams with complex requirements
- Agencies managing many clients
- Organizations already invested in it
- Teams needing comprehensive listening
Hootsuite vs Modern Alternatives
| Factor | Hootsuite | Buffer | Sprout Social |
|---|---|---|---|
| Pricing | Expensive | Affordable | Mid-range |
| UI/UX | Dated | Modern | Modern |
| Small Teams | Overpriced | Ideal | Good |
| Enterprise | Strong | Limited | Strong |
The Bottom Line
Hootsuite works but isn’t the best value anymore. For most teams, Buffer or Sprout Social offer better experiences at better prices.
Herramientas Relacionadas
Buffer
Intuitive social media scheduling and analytics tool for growing brands and creators
HubSpot
All-in-one CRM platform for marketing, sales, and service teams with powerful automation
Sprout Social
Professional social media management with advanced analytics, listening, and team collaboration