Slack

Slack as Your RevOps Command Center

Every RevOps stack I build has Slack at its center. Here’s why it’s non-negotiable.

Why Slack Wins

1. Integration Hub - 2,400+ app integrations. HubSpot deal alerts, Salesforce updates, support tickets—everything flows through Slack.

2. Workflow Builder - Create approval workflows, route requests, and automate responses without code.

3. Developer-Friendly - When off-the-shelf integrations don’t cut it, the API lets you build exactly what you need.

How I Use Slack for RevOps

Deal Alerts

New deal > $50K? → #sales-big-deals
Deal closed-won? → #wins
Deal at risk? → #sales-leadership

Approval Workflows

• Discount approvals via Slack buttons
• Contract reviews with threaded discussions
• Resource allocation requests

Customer Intelligence

• Churn risk alerts from customer success
• Support escalations to account managers
• NPS responses to relevant teams

Best Practices

1. Channel Hygiene - Create a clear naming convention. I use: #team-, #project-, #alerts-, #social-

2. Notification Discipline - Set schedules, mute channels, use DND. Slack should enable focus, not destroy it.

3. Workflow Automation - If you’re doing something manually more than 3x, automate it with Workflow Builder.

Slack vs Microsoft Teams

Factor	Slack	Teams
Integrations	Superior	Growing
UX	Better	Improving
Microsoft ecosystem	Weak	Native
Pricing	Higher	Bundled
Customization	Excellent	Limited

If you’re a Microsoft shop, Teams makes sense. Everyone else? Slack.