Airtable

Why I Recommend Airtable

Airtable sits in a unique sweet spot between spreadsheets and databases, making it perfect for RevOps teams who need flexibility without complexity.

My Experience

I’ve built dozens of custom solutions in Airtable for clients—from sales pipeline trackers to complex project management systems. It’s become an essential part of my RevOps toolkit.

What Makes Airtable Stand Out

1. Relational Data - Link records across tables just like a real database. Connect deals to companies, tasks to projects, seamlessly.

2. Multiple Views - Same data, different perspectives. Grid for data entry, Kanban for workflows, Calendar for scheduling.

3. Automations - Built-in automation for common workflows. Send Slack notifications, update records, create calendar events.

4. API First - Robust API makes it easy to integrate with any tool. I’ve connected Airtable to HubSpot, Stripe, and custom apps.

Best For

• RevOps teams building custom tracking systems
• Agencies managing multiple client projects
• Startups needing flexible data management
• Content teams organizing editorial calendars

Limitations to Consider

• Large datasets (100k+ records) can slow down
• Enterprise pricing can add up quickly
• Some learning curve for advanced features like Scripts