Feature flag and experiment management platform for controlled rollouts and A/B testing
Feature flags separate deployment from release. LaunchDarkly makes flag management enterprise-ready with targeting, experimentation, and governance.
For teams deploying frequently, feature flags are essential. LaunchDarkly handles the complexity—targeting rules, percentage rollouts, experiments—so you can ship confidently.
Targeting and Segmentation - Roll out features to specific users, percentages, or segments. Target by user attributes, geography, or custom rules. Fine-grained control over who sees what.
Real-Time Updates - Flag changes take effect immediately. No redeploys, no waiting. Kill a problematic feature instantly. Enable a feature for a VIP customer immediately.
Experimentation - A/B testing built into your feature flags. Measure impact, make data-driven decisions. Connect to your analytics for complete insights.
Governance - Approval workflows, audit logs, environments. Enterprise controls for teams who need them. Know who changed what and when.
Expensive for smaller teams. Can be complex for simple on/off flags. The full feature set takes time to learn and implement effectively.
| Factor | LaunchDarkly | Split | Flagsmith |
|---|---|---|---|
| Enterprise | Strong | Strong | Growing |
| Pricing | Premium | Premium | Open Source |
| Experimentation | Built-in | Built-in | Basic |
| Self-Hosted | No | No | Yes |
| Best For | Enterprise | Enterprise | Flexibility |
LaunchDarkly is the enterprise choice for feature flag management. For smaller teams, open source alternatives like Flagsmith might be more appropriate. For enterprise needs, LaunchDarkly delivers.