SendGrid
Cloud-based email delivery platform for transactional and marketing emails at scale
What I Like
- Excellent deliverability
- Scalable infrastructure
- Good API
- Marketing campaigns
- Detailed analytics
What Could Be Better
- UI can be clunky
- Support varies
- Pricing complexity
- Some features dated
Why Developers Choose SendGrid
Email delivery is hard. Deliverability, authentication, scaling—SendGrid handles the infrastructure so you can send emails that actually arrive.
My Experience
For transactional email, SendGrid is reliable. The API is well-documented, deliverability is solid, and it scales with your needs. It’s email infrastructure that works.
What Makes SendGrid Valuable
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Deliverability - Years of reputation and infrastructure. Emails that actually reach inboxes. SPF, DKIM, DMARC handled properly.
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API Quality - RESTful API, webhooks, libraries for every language. Integrate email into your application cleanly. Good documentation and examples.
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Scale - From startup to enterprise volume. The infrastructure handles growth. No re-architecture as you scale.
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Analytics - Track opens, clicks, bounces, spam reports. Understand email performance. Debug delivery issues.
Where SendGrid Falls Short
UI feels dated compared to modern tools. Support quality varies by plan. Pricing tiers can be confusing. Marketing features aren’t as strong.
Who Should Use SendGrid
- Applications sending transactional email
- Teams needing reliable delivery
- Companies with API requirements
- Anyone scaling email volume
SendGrid vs Postmark
| Factor | SendGrid | Postmark |
|---|---|---|
| Transactional Focus | Both | Primary |
| Marketing Email | Yes | No |
| Pricing | Volume-based | Volume-based |
| Deliverability | Excellent | Excellent |
| Best For | All email | Transactional only |
The Bottom Line
SendGrid is a solid choice for email delivery. For pure transactional email, also consider Postmark. For marketing email, dedicated platforms like Mailchimp might fit better.
