Zapier
The most popular automation platform connecting 6,000+ apps with simple trigger-action workflows
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What I Like
- Largest app ecosystem (6,000+ integrations)
- Very beginner-friendly interface
- Extensive documentation and templates
- Reliable and stable platform
- Great for simple automations
What Could Be Better
- Expensive for complex workflows
- Limited data transformation capabilities
- Linear workflows only (no branching)
- Task-based pricing adds up quickly
Why I Recommend Zapier (With Caveats)
Zapier is where most people start their automation journey, and for good reason—it just works.
My Experience
I’ve set up hundreds of Zapier automations over the years. It’s my go-to recommendation for clients who:
- Are new to automation
- Need something working in under 30 minutes
- Have straightforward trigger-action needs
The Good
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Unmatched App Coverage - If an app exists, Zapier probably connects to it. The 6,000+ integration library is genuinely impressive.
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Beginner-Friendly - Non-technical users can build automations without help. The interface is intuitive.
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Reliability - Zapier rarely goes down. When it does, their status page is transparent.
The Limitations
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Pricing Model - Task-based pricing punishes success. The more your automations run, the more you pay.
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Linear Workflows - No branching logic without workarounds. Complex scenarios require multiple Zaps.
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Data Transformation - Limited ability to manipulate data between steps compared to Make.
When to Choose Zapier
- Simple trigger-action automations
- Non-technical teams
- When app coverage matters most
- Quick proof-of-concept builds
When to Choose Make Instead
- Complex multi-step workflows
- Budget-conscious teams with high volume
- Data transformation needs
- Conditional logic requirements
Related Tools
HubSpot
All-in-one CRM platform for marketing, sales, and service teams with powerful automation
Make (Integromat)
Visual automation platform for connecting apps and automating workflows without code