Gusto

Why Small Businesses Love Gusto

Gusto made payroll not suck. For small business owners who dreaded payroll before, Gusto transforms it into a quick, painless process.

My Experience

I recommend Gusto to startups and small businesses consistently. The payroll experience is excellent, and the pricing makes sense for smaller teams.

What Makes Gusto Stand Out

1. Payroll Done Right - Run payroll in minutes. Taxes filed automatically. Employees paid on time. It’s what payroll should be.

2. Employee Experience - Employees love the interface. Benefits enrollment, paystubs, and tax documents are easy to access and understand.

3. Benefits Access - Small businesses get access to benefits packages typically reserved for larger companies. Health, dental, 401k—competitively priced.

4. Compliance Peace of Mind - Tax filings, W-2s, and compliance handled automatically. Gusto worries about the details so you don’t have to.

Where Gusto Falls Short

HR features are basic compared to dedicated HRIS. Primarily US-focused. Larger companies will outgrow it. Customization is limited.

Who Should Use Gusto

• Small businesses under 100 employees
• Startups needing simple payroll
• First-time employers wanting easy setup
• Companies prioritizing employee experience

Gusto vs ADP

Factor	Gusto	ADP
Ease of Use	Superior	Complex
Pricing	Transparent	Opaque
Enterprise Features	Limited	Extensive
Support	Better for SMB	Variable
Best For	Small business	Enterprise

The Bottom Line

Gusto is the right choice for small businesses who want payroll that works without complexity. You’ll eventually outgrow it—and that’s fine.